When it comes to cycling, one thing is certain: accidents are more likely to happen if drivers around you don't pay attention. In addition to protecting your head from injuries, helmets can also play a role in preventing accidents by directly communicating with drivers.The design and functionality of a helmet can have a significant impact on your safety while cycling. In this exploration, we'll look at three common design principles to consider when designing a bike helmet: iconicity, association, and alerting. And how these principles can help keep you safe while cycling alongside careless drivers.

How can three levels of empathy and reaction keep you safe on the road?